We are very happy to serve our customers and it’s a good thing though that we managed

to put smiles on their faces as we worked our magic on their brands.

 

Delighted customers, happy crew.

 

It can’t be better than this.

  •  

    Wyeth Gold Range

    THE BRIEF :

    Regain market leadership for the first age milk brand S-26 Gold via ethical promotion

    and activation, currently ranked 2nd (vs. Mead Johnsons and Abbott)

     

    OUR STRATEGY :

    Create a nationwide activation for an ethical forum for doctors with an advanced nature and a lifestyle twist to match the brand's personality: The Gold Hub.

     

    Areas Covered: Nationwide

    TACTICS :

    Establish a futuristic, gold-inspired hub that has a medical lecture and financial wellness aspect to help build the advanced story of S-26 Gold.

     

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    - 100% attendess of invited MDs and VIPs

     

    - Improved sales performance up by 30% in the second quarter and still growing

     

    - At present, Number 1 in the first age milk category, regaining market leadership, ahead by MJ by 6 pts.

     

    - Improved relationship with doctors which led to more prescriptions

     

    - Won a bronze medal in the 2013 Nestle ILAW awards for the brand

  •  

    Adidas Philippines

    THE BRIEF :

     Launch the Fluid Trainer and generate awareness and recall among target market via an activation.

     

    OUR STRATEGY :

    Tie-Up with Fitness First Philippines and do class sponsorships,

    product displays and demos

     

    Areas Covered: Nationwide(All 18 branches)

    TACTICS :

    Create a fluid trainer warm up routine to be demonstrated by the model.

    Branding via merchandising and product display on site. Raffle component

    and Facebook promos increased the hyper, together with print and digital PR.

     

     

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    - Increased number of attendees per sponsored class (daily average from 15---went up to 85-100)

     

    - Increased sales for Adiddas mall branches with Fitness First Gyms up by 45% within 3 weeks for the Fluid Trainer

     

    - More requests for other Addidas Product roll-outs came in via customer feedback to Fitness First

  •  

    Fashion 21 Cosmetics

    OUR STRATEGY :

    Guerilla Marketing

     

    Areas Covered: Metro Manila SM and Robinsons Mall Branches

    TACTICS :

    Under-cover mystery shoppers trying the product in key areas where

    women converge : CRs, Coffee shops, on-site.

    Short spiels delivered in conversational manners. PR back up done as sustaining.

     

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    THE BRIEF :

     Increase sales in problematic mall-based kiosk via non-traditional marketing efforts, dominated by Ever Bilena and gain share of market

     

    - Increased sales to 40% during the entire run for 8 weeks

     

    - Increased consumer switching brand preference on-site by 80%

     

    - Increased brand awareness and recall among members of the target market, based on monitoring,

    customer feedback and website hits

     

  •  

    Hanabishi Appliances

    THE BRIEF :

    Create an ownable and sustainable campaign for Hanabishi Appliances and aim to be part of the most preferred brands in the category.

     

    OUR STRATEGY :

    Position the product as the partner of the practical mothers.

     

    Areas Covered: Nationwide

    TACTICS :

    Nationwide ATL, BTL and PR efforts communicating the new positioning

     

     

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    - Increased sales by 30% and growing

     

    -  Propelled the brand from a non-inclusion to the number 2 slot in the most-preferred appliance

    brand list in a recent market study conducted(2011)

     

    - Improved brand awareness and recall among target market members

We take pride in delivering deliciously good results.

Developed by : Jhoko Bernardo / Jhoko.bernardo@gmail.com

PERFECTLY CREATIVE X-TRAS

Advertising / Events /  Casting

Unit 420 Sofia Tower #85 Roces Ave. Q.C.

482-2780 / 487-7423